To Blog Or Not To Blog
“Blogging is a citizen journalist writing about something they are noticing or something that interests them.”
“You cannot afford to close your eyes to Blogs, because they’re simply the most explosive outbreak in the information world since the Internet itself.”
And they’re going to shake up just about every business – including real estate.
“Blogs are a phenomenon that you cannot ignore, postpone, or delegate. Given the changes barreling down upon us, Blogs are not a business elective. They’re a prerequisite.”
“Instead of being passive consumers of information, more and more Internet users are becoming active participants.”
“Blogs are no different from marketing avenues like print, video, audio, direct mail and so on. They all deliver results – but of varying kind. The kind you can expect from Blogs is mainly about stronger relations with important target audiences.”
However, this new medium is indefinite. And, for the most part, it’s FREE!
“If your ideal prospect is unable to find you on the internet, you don’t exist, it doesn’t matter how great you are at your profession!”
It’s all about being connected. The New Marketing is primarily about Relationship Marketing, aka ‘Social Networking.’ Being connected on-line means, “Google and other search engines will favor your Blog content in their results.”
“Google and other search engines reward sites that are updated often, that link to other sites and most importantly, that have many inbound links. Start a blog and your search engine ranking will boost.”
“A Blog allows you to build personal relationships with your customers that create trust. All real estate agents are familiar with the importance of “farming” as a way of generating activity. Blogs allow you to create a tight pool of potential customers who you can deliver messages to on a regular basis.”
“Your Blog can make a prospective customer understand that you have something better to offer, or that you have the expertise and experience to make the home buying and selling process easier and to their financial benefit? Having a Blog gives your readers insight to who you are and what your business is all about.”
Your Blog content must set you apart from other agents in your market.
“By proving your expertise on a Blog, you’ll get more phone calls from potential buyers and sellers. You’ll get more referrals from agents who know and trust you through your blog. Furthermore, you might even get media attention from reporters who know they can turn to you for a quote when reporting on a subject you’ve carved out as your own.”
“For any organization, a Blog should be part of a long-term customer relations strategy. Since Blogs are easy to set up, launching a Blog should be at the top of your to-do list.”
“Blogging is taking the initiative to be a leader, a leader in thought, reporting, opinion and exposure.”
Quotes gathered by Perry & Co. Real Estate Professionals of Denver, CO.
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