The Power of Social Networking For Real Estate Professionals: Facebook & LinkedIn Tips

08May09

Luxury Real Estate Spring Conference 2009The following tips were drawn from a panel discussion moderated by Victor Lund of the WAV Group entitled “The Power of Social Networking: Facebook, Twitter, LinkedIn and Blogging Tactics of Top Luxury Professionals” at the 7th Annual Luxury Real Estate Spring Retreat on Tuesday, April 29, 2009 at the Four Seasons Hotel in Las Vegas.

John Brian Losh & Jon Larrance at the Luxury Real Estate Spring Conference 2009Guest presenters were Perry & Co. Vice President Jon Larrance, Jim Walberg of Caribbean Islands Realty, and Bruce Hiatt of Las Vegas’ Luxury Realty Group.

FACEBOOK & LINKEDIN TIPS FOR REALTORS 

  • These sites provide you with unlimited “reasons to call” your contacts – no need to worry about what to say when you talk to them anymore.  Pay attention and look for “change of life status” cues.
  • Luxury Real Estate Spring Conference 2009Remember, you can delete any post on your wall, as well as any you post on other people’s walls.  You have total control of what you see and what
    others see of you, including tagged photos and your photo albums.
  • Don’t worry about the Time Investment required in Social Networking, not only will you have fun watching these sites grow, but once you get started you’ll be hard pressed to pull yourself away.
  • Be creative with your profile picture (think Photoshop or your favorite leisure activity).  Create albums and upload pictures and videos – tell a story and people will return to your profile again and again.
  • Modify your Notification Settings so as to avoid getting bombarded with emails in your regular email program.  Organize your contacts into categories.  Use the categories to send relevant information to people on those lists.
  • The line between Personal and Professional use has totally blurred – connect with both types of people on all Social Networking sites.  Keep your messages in the middle, portray yourself as professional and passionate (be authentic – avoid self-indulgence).  Remember to have fun! And don’t forget there are tools in place for changing how different categories of friends can view your content, Profile and Photo Albums. 
  • Add/copy a link into your status, maybe link to your blog post, new listing or Twitter account. 
  • Use the Invite function for open houses, etc.
  • Add your blogging application into your Social Networking sites.  In fact, explore all the Application options available.
  • Cross promote all of your Social Networking profiles on all of your Social Networking profiles, on your website, blogsite, in your email signature, and on all your printed materials.
  • Try the Smartphone applications.

Click here to see BLOGGING TIPS from the Panel Discussion.  Click here to see TWITTER TIPS.  Read the conference attendee’s Reviews of the Panel.

Click here to see Jim Walberg‘s EastBayRealEstate.com account of the 2009 LuxuryRealEstate.com Las Vegas Conference.

Perry & Co. Real Estate Professionals, Denver, CO - perryandco.comClick here to see Jon Larrance’s account of the LuxuryRealEstate.com Las Vegas Conference. 

Written by Perry & Co Vice President Jon Larrance

Photos courtesy of Ilya’s Photography



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