Karen Nichols, a 14-year Perry & Co. broker associate likes to prepare her clients in advance of listing their homes about the process they are about to undertake. “It’s an exciting time to be selling your home and considering moving, but it also can be trying – with showings, and feedback on price and often times, waiting for the right buyer.”

It’s the waiting that can be hard for sellers. Counseling patience with sellers in today’s market was the topic in an article in March/April 2012 issue of The Residential Specialist, the magazine published for real estate brokers who have completed their coursework as Certified Residential Specialists (CRS). Karen was recently asked to chime in on how she works with her sellers when their homes haven’t sold.

From the magazine: Karen Nichols, CRS, with Perry & Co. in Denver spends time up front discussing the all-important issue of pricing. Using statistics from the MLS showing days-on-market for similar homes at various price points helps her clients understand how long to expect the sale to take, she says. She shows her sellers both the neighborhood and the broader marketing area. “We look at where things are priced and where they end up selling and the percentage difference between the original price and sold price and ho long it took to get there,” she says.

 Karen likes her clients to understand what to expect before they put their home on the market. “If we can help clients set their expectations realistically, price their home correctly for the market and to understand the process, then everyone is going to be happier.”


Denver’s Perry & Co. Realtors has earned the 2011 Website Quality Certification (WQC), presented February 2012, by Leading Real Estate Companies of the World® to member companies that have demonstrated excellence in website design, functionality and execution.

Every aspect of www.perryandco.com was reviewed to ensure exacting standards were met in six key areas, ranging from design and content to human interactivity to search engine optimization. The WQC was introduced in 2009 to recognize and encourage superior websites among Leading Real Estate Companies of the World’s 550 member firms. Perry & Co. was also awarded the WQC designation for 2010.

In 2011, Perry & Co. optimized their website for mobile technologies – smartphones and tablets. The new site, m.perryandco.com allows homebuyers to search for homes for sale near their current location, connect with company Realtors via social networking, and locate nearby businesses and services via Yelp integration. Currently the mobile site works on all iPad, iPhone, Android and Blackberry platforms.

“With so many people going online to obtain information on homes, communities and everything relating to home buying and selling, it is vital for a real estate firm to have a current, easy-to-use and relevant website,” notes Pam O’Connor, President/CEO of Leading Real Estate Companies of the World®. “By earning the Website Quality Certification, Perry & Co. has demonstrated that it offers fundamental online resources to home buyers and sellers, which are further supported by the expertise only a dedicated real estate professional can provide.”

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About Leading Real Estate Companies of the World®
Leading Real Estate Companies of the World® is the largest network of top independent local and regional brand-name brokerage firms in the residential sector of real estate. The 550 firms affiliated with Leading Real Estate Companies of the World® are represented by 4,600 offices and 140,000 associates in more than 30 countries worldwide. The organization’s leadership is demonstrated by the fact that its affiliates comprise 15 of the top 25 real estate companies in the country. For complete information on LeadingRE statistics, visit http://stats.leadingre.com.


A few years ago, many people were seeing their real estate investments appreciate at incredible rates, and in turn, were doing 1031 tax-deferred exchanges to defer their capital gains liabilities into new investment properties. But in today’s market, many investors see limited or no appreciation in their investment property. In times like this, does it make sense for an investor to sell their property and do a 1031 exchange?

In many cases, the answer is “yes.”

With almost all real estate sales involving improved property, there is the recapture of depreciation to consider. Section 1250 of the Internal Revenue Code requires that depreciation be recaptured at the current rate of 25%, which is higher than the current long-term capital gains rate. For this reason, the ability to defer the recapture of depreciation may make a 1031 exchange very attractive.

There are even more reasons to consider doing a 1031 tax-deferred exchange in a down market:

  • Portfolio diversification (i.e., selling one larger property to acquire numerous smaller properties at today’s prices) or relocating investment properties to another area of the country with faster appreciation,
  • Exchange raw land which produces no income for an improved property which can be rented to create positive cash flow,
  • Exchange into a property that can be used professionally. For example, selling a single-family rental property and purchasing a new property that can accommodate your business, or
  • Exchange from fully depreciated property into to a higher valued property that can be depreciated further.

The value of a 1031 Exchange is considerable, even in today’s market. Leveraging the cash that would otherwise be forfeited in capital gains taxes and/or depreciation recapture makes sense in any market and a 1031 Exchange is the vehicle to get it done.

For specific information about the tax ramifications of a 1031 Exchange, please contact your tax professional. For more information about how a 1031 Exchange can benefit you in various ways contact the author of this article, Carmine DiFulvio, of First American Exchange Company at 800-337-1031.


Perry & Co. Denver Realtor David Browning is a busy guy – successful Realtor, Denver Metro Association of Realtors Director and now… Denver Mayor Michael Hancock’s Housing Plan Task Force Appointee.

David Browning, Broker Associate at Perry & Co. Real Estate Professionals recently joined the 2012 Mayor’s Housing Plan Task Force as a representative from the Denver Metro Association of Realtors in order to assist with the development of a new housing strategy for the City & County of Denver. The bi-weekly task force has already started to meet with the goal of presenting policy recommendations to Mayor Michael Hancock in June 2012. The 17-member board’s recommendations for housing policy must integrate with other related city strategies such as Blueprint Denver, Greenprint Denver and the Strategic Transportation Plan. In addition to Dave’s Task Force duties, he currently serves as a Director on the Denver Metro Association of Realtors’ Board of Directors – as he has since being elected in 2008. In addition to serving on the Board of Directors, Dave serves on many DMAR committees including Governmental Affairs, Finance, Political Survival Fund (aka RPAC) and as the Chairperson of the New Member Orientation Committee.

It wasn’t that long ago that Dave was sitting in the New Member Orientation, as he’s only been a Realtor since 2005. However, in the past seven years as a Perry & Co. Broker Associate, Dave has continued to grow his business, exceeding his sales goals year over year. He earned the DMAR (formerly the Denver Board of Realtors) Rookie of the Year Award in 2006, and has earned Perry & Co.’s Award for Highest Number of Transactions for three years in a row. He’s revered by his fellow Realtors for his generosity of time, neighborhood expertise, sense of humor and is revered by his clients for his extraordinary customer service and attention to detail.

Did we mention that Dave is happily married and is the father of twin 5-year old boys?
Yes, the old adage is true: “If you want something done, give it to a busy person.”


Perry & Co. Real Estate Professionals, Denver, CO - perryandco.comThe following quotes have been used in the Perry & Co. Real Estate Professionals Weekly Denver Realtor Sales Meeting Agendas. They are included in the weekly agenda in order to motivate company real estate agents and also illustrate the current economic situation in real estate. They are presented together here in chronological order beginning January 4, 2012.

Click here to see other year’s Motivational Quotes For Realtors.

What’s gonna work? Team work. What’s gonna work? Team work!”Wonder Pets

Success in real estate starts with believing you’re worthy of it.” – Matthew Ferrara

You cannot live a perfect day without doing something for someone who will never be able to repay you.” – John Wooden, Basketball Coach

When I thought I couldn’t go on, I forced myself to keep going. My success is based on persistence, not luck.” – Estee Lauder

Who on earth do you think you are? A superstar? Well, right you are!” – John Lennon, Instant Karma

Caring, it turns out, is a competitive advantage, and one that takes effort, not money.” – Seth Godin

To sow your future sales, you must work the harvest in multiple stages: fertilizing, seeding, nurturing and cultivating your future bounty.” – Matthew Ferrara

“If you make a commitment to do what is required to be successful, you will eventually become addicted to the success and then the pain of doing what is required will actually become something you thrive on.”Tom Tognoli, Intero Real Estate

“If you make a sale, you can make a living. If you make an investment of time and good service in a customer, you can make a fortune.” – Jim Rohn

“Each of us defines for ourselves what it means to be more successful.” – Spencer Johnson, MD

Relationships trump technology.” – J. Lennox Scott, CEO John L. Scott Real Estate

Make time for play time.” – Jon Larrance, COO Perry & Co.

It’s not good enough to have satisfied customers, you must have dazzled customers.” – Dean Lindsay

Find a mentor and get mentored.” – Mickey Matteson, Worldwide ERC Member

If we did all the things we are capable of we would astound ourselves.” – Thomas Edison

Click here to see other year’s Motivational Quotes For Realtors.


To whom it may concern,

It is our absolute pleasure to have an opportunity to recommend Courtney Ranson, a truly exceptional real estate broker.

It is rare in this day to find a person with impeccable work ethic and honesty, someone who possesses a sincere desire to strive and deliver exactly what her clients are searching for. She provides the highest quality of service, is extremely well versed of the real estate industry as a whole, and brings remarkable knowledge of the Denver market.

During our extensive search, Courtney diligently pursued to present us with endless opportunities always maintaining an enthusiastic approach. We decided to make an offer on what can only be described as “An extremely complex deal” due to the home being in foreclosure, attached to a bankruptcy and having over $2M in liens and judgments on the property. Courtney was extraordinary in her efforts negotiating complicated issues between all parties; brokers, bankers and attorneys, all the while maintaining focus to ensure our best interest.

We found Courtney to be a delight to work with and a professional in every sense of the word.

Most sincerely,

Joe T. & AnnMarie Walsh


Denver, Colorado has more land area devoted to parks than any other major city – and Washington Park, Wash Park to us, is the jewel in our crown. Fields for team sports, courts for tennis teams, lakes for birds and miniature boats, top-of-the-line play equipment for the toddler-set, a walking/cycling loop, historic gardens – even a croquet lawn! And, surrounding this 165 acre green space are the homes and neighborhoods that make up one of Denver’s most vibrant urban centers.

The neighborhoods surrounding Washington Park include Wash Park, West Wash Park, Bonnie Brae, Belcaro, and Polo Club. They are served by three small commercial/retail areas right in the neighborhood – the Shops along University Boulevard, the Old South Gaylord street shops and the shops and restaurants at the intersection of Alameda & Downing.

[See Wash Park Homes For Sale Here]

Wash Park – Located between University and Virginia, Alameda and Louisiana, this area on the East side of Washington Park has beautiful older homes, many classic Denver squares and some Victorian beauties, too. The lots are large with well-maintained homes and landscaped yards. Within walking distance to the park, many of these homes have been remodeled, “popped” and given a second floor, and/or torn down and rebuilt. The lifestyle is “walking” – the dog, with the kids, to the ice-cream shop or for a cup of Joe. Everybody uses the park – and neighbors count on seeing each other rounding the loop, with the kids on the slide or throwing bread crumbs to the ducks.

West Wash Park – Situated between Downing and Logan, Alameda and Louisiana, this area on the West side of the Park also has older homes including the classic Squares and it also has bungalows, including duplexes, townhomes and high-rise condominiums. Closer to the activity along Downing Street, this side of the park has a slightly more urban vibe.

Bonnie Brae – On the east side of University is the neighborhood of Bonnie Brae – which means “pleasant hill” in Gaelic. The developer who oversaw the building of the neighborhood in the 1920s strived to recreate the aura of peaceful Scottish village. This neighborhood is known for its winding, curvy streets and charming, well-cared for homes in a variety of styles – Denver Squares and bungalows sit next to Georgian brick homes with shuttered windows nestled next to contemporary ranches with glass blocks. It’s a walking neighborhood with a quaint park in the center where neighbors gather on summer evenings. On the University side of the neighborhood is a Denver landmark, the Bonnie Brae Tavern – known city-wide for its fantastic pizza. And, the Eugene Field Library is a family favorite for all who live here.

Belcaro – Just east of Bonnie Brae and a straight line to Wash Park along Exposition Avenue, is Belcaro Park, once a considered a quiet suburb of downtown Denver, now a coveted central neighborhood. 1950s ranches on large lots with no sidewalks were the style back when but today the neighborhood has grown up. Some of those ranches still remain with their interiors substantially remodeled and re-shaped; others have been transformed into French Country mansions or large Georgian brick family homes or sleek contemporary homes. With mature trees, dense landscaping and large lots the neighborhood can easily contain and celebrate all styles. At the heart of Belcaro Park is the Phipps Mansion, an historically elegant mansion with brick tennis house and structured gardens currently owned and operated as a event facility by the University of Denver.

Polo Club – Once the home of the city elite’s polo fields, today this neighborhood is now fenced-in by a brick wall for a secure “club-like” setting with significant homes on very large lots accessed by winding streets reminiscent of country lanes. Each home is architecturally unique – showcasing individual homeowners’ lifestyles. With easy access off Exposition and Alameda, the area is close to Wash Park for outdoor living as well as the exclusive shopping in Cherry Creek North and central Denver’s Cherry Creek Shopping Mall.

Written by Perry & Co. VP/Director of Marketing Lorrie Grillo.


Denver, Colorado Realtor Claire Averill of Perry & Co. was awarded the esteemed Certified International Property Specialist (CIPS) designation and joins a worldwide network of elite global real estate practitioners with expertise in working with international clients as well as serving the growing multicultural population in the United States.

The CIPS Designation is awarded by the National Association of REALTORS, the world’s largest trade association representing over 1,000,000 REALTORS in the United States.

Members of the CIPS Network are crucial players in today’s global real estate market. The CIPS designation recognizes members who have achieved the necessary training and experience to work successfully with international clients and properties. To earn the CIPS designation, REALTORS complete rigorous coursework devoted to learning cultural differences and international business practices. Designees must also prove achievement in international real estate transactions. Claire Averill joins a distinguished society of over 2000 real estate professionals throughout the world who have earned the CIPS designation.

Averill has been working as a global Realtor® for the past few years working with clients from Italy, Australia and England. In addition, Perry & Co. supports all broker associates doing international business through their role as a Denver representative for Leading Real Estate Companies of the World, a consortium of 600 premier real estate firms with over 150,000 associates in 30+ countries.

For more information on the CIPS designation, visit www.realtor.org/global.


The following Letter of Commendation was sent to Perry & Co. Real Estate Professionals regarding Carla Bartell‘s efforts in helping Ms. Lisa Appel find a perfect home in Denver.

Dear Managing Broker of Perry & Co.,

Thank you for your help leading up to my recent home purchase!

I want to let you know how incredibly happy I am to have worked with Carla Bartell on the purchase of my new home at 500 St. Paul!  Carla was a dream to work with. She was patient when I really needed patience, and she never pressured me, but she was always available when I was ready to move forward and encouraging when I was engaged. She understood my needs and wants in a home pretty much immediately, and I am so happy to have worked with her. I hope my connection with Carla continues and develops into a friendship because I respect and admire Carla and hope to benefit from all her positive attributes in a more personal way after having already benefitted professionally.

Warmly,
Lisa Appel


Chuck Anderson celebrates 40 years in Denver real estate and 40 years with Perry & Co. “A Denver Tradition”.

What makes a legend? Epic stories of heroics, courage in the face of adversity, tenacity and longevity, humility and humor. We have a legend in our midst, and he’s still going strong. On October 31st, 2011, Charles “Chuck” Anderson celebrated his 40th year with Perry & Co. Chuck has been working with clients, and now their children, since he began his real estate career by joining a new Denver real estate company, Perry & Co., in 1971. That “new” entity celebrated its 40th Anniversary as a privately-held, locally-owned real estate company last month.

R. Don Larrance, Owner and CEO of Perry & Co. says, “Chuck has been a great asset to the company and a good friend for all these years. And I look forward to working with Chuck for many more years.”

A definite “people person”, Chuck was working as a buyer for the Denver Dry Goods department store (prior to Perry & Co.) where he found he had a talent for listening to his customers. His strong interest in design brought him to real estate where he found his passion and flourished. He considers himself a partner with his clients in finding and selling their homes. His strong repeat and referral business has kept him busy for four decades, and he’s sanguine about today’s market – because he’s seen it all!

In addition to selling real estate in the Denver Metro area, Chuck stays active in many community organizations – serving on the Boards for Big Brothers Big Sisters, United Way, Savio House, and the Denver Lions Club. His active lifestyle includes biking, tennis, sailing, roller-blading, gardening and duplicate Bridge playing.

His fellow Realtors and staff have this to say about Chuck:
Chuck is one of the most positive and supportive people I know. Ask him a question about anything and he’ll stop what he is doing, get up and go find the answer for you. I love Chuck!” – Karen Nichols, Associate Broker, Perry & Co.

I always look forward to seeing Chuck in the office – his warm greetings and generous smile make everyone feel welcome. I’m looking forward to seeing Chuck around Perry & Co. for a few more decades” – Carla Bartell, Associate Broker, Perry & Co.

Chuck can make you smile no matter what kind of day you are having. He’s caring, funny and smart. He’s one of my favorite people in the world!” – Lorrie Webb Grillo, Vice President of Marketing, Perry & Co.

I think Chuck knows every house in the city. If you ask him about a house on a particular block he’ll say, ‘Oh yea, west side, three houses down, red brick. Cute house. So-and-so lives there.’ He has tons of knowledge and experience, but it is his personality that we all truly love. On the rare occasion he doesn’t come into the office his presence is greatly missed. We love his boisterous greetings, funny jokes and burst of song. The company wouldn’t be the same without him.” – Jennifer Schell, Licensed Real Estate Assistant/Associate Broker, Perry & Co.